Madame Sara, or "Madan Sara" in Haitian-Creole, is a typical name of female Haitian marketers. A "Madan Sara" is not only considered a critical market link between the rural Haitian food producers and urban consumers, but she is the principal distributor of domestic produce in Haiti.
According to a popular Haitian tale, the name was given to the women marketers as a comparison to a migratory bird that searches and finds food wherever it goes.
Madan Saras are avid business women whose courage and spirit of entrepreneurship is truly inspirational. Using "Madame Sara" as the company name stems from the passion Katyana has for the story of these women.